Case Study

Entrelp

Enhacing the Freelancer Experience

Role


UX/UI designer

Team project

Tools


Figma

Photoshop

Time

2 weeks - January 2024

Phone mockup
Phone mockup
Phone mockup

Overview

Overview

Overview

In the rapidly growing gig economy of France, the demand for flexible job opportunities among young adults has never been higher. Entrelp, an emerging occasional jobs platform, aims to meet this demand by connecting skilled freelancers with reputable employers, especially in the South of France. As part of a dynamic team during my UX/UI bootcamp at Ironhack, I collaborated with Entrelp's CEO and my teammates to reimagine and enhance the freelancer user experience.


In the rapidly growing gig economy of France, the demand for flexible job opportunities among young adults has never been higher. Entrelp, an emerging occasional jobs platform, aims to meet this demand by connecting skilled freelancers with reputable employers, especially in the South of France. As part of a dynamic team during my UX/UI bootcamp at Ironhack, I collaborated with Entrelp's CEO and my teammates to reimagine and enhance the freelancer user experience.

Emphatize

Emphatize

Research

Survey

User Interviews

Empathy map

Research

Survey

User Interviews

Empathy map

Define

Define

Affinity Diagram

User Persona

User journey

Problem Statement


Affinity Diagram

User Persona

User journey

Problem Statement


Ideate

Ideate

Brainstorming

MoSCoW

Userflow

Brainstorming

MoSCoW

Userflow

Prototype

Prototype

Wireframes

Lo Fi prototype

Mid Fi prototype

Hi Fi prototype

Wireframes

Lo Fi prototype

Mid Fi prototype

Hi Fi prototype

Test

Test

Concept Test

Usability Test

Iterate

Concept Test

Usability Test

Iterate

Challenge

Challenge

Challenge

The challenge was to develop a solution that made it easier for users, to find and secure occasional jobs that match their skills and schedules. Amidst a competitive landscape, we aimed to distinguish Entrelp by focusing on quality, trustworthiness, and user-friendliness to retain freelancers while ensuring a seamless and rewarding experience.

The challenge was to develop a solution that made it easier for users, to find and secure occasional jobs that match their skills and schedules. Amidst a competitive landscape, we aimed to distinguish Entrelp by focusing on quality, trustworthiness, and user-friendliness to retain freelancers while ensuring a seamless and rewarding experience.

The challenge was to develop a solution that made it easier for users, to find and secure occasional jobs that match their skills and schedules. Amidst a competitive landscape, we aimed to distinguish Entrelp by focusing on quality, trustworthiness, and user-friendliness to retain freelancers while ensuring a seamless and rewarding experience.


The challenge was to develop a solution that made it easier for users, to find and secure occasional jobs that match their skills and schedules. Amidst a competitive landscape, we aimed to distinguish Entrelp by focusing on quality, trustworthiness, and user-friendliness to retain freelancers while ensuring a seamless and rewarding experience.

01
Emphatize

01
Emphatize

01
Emphatize

01 Emphatize

To understand better the target and the problem a secondary research was conducted. In a competitive landscape that includes platforms like Student Pop, Extracadabra, and StaffMe, Entrelp strategically positions itself as a go-to platform for employers and freelancers in the South of France.

Our initial phase involved rigorous secondary research including user interviews and surveys, competitive analysis, and stakeholder interviews to capture the full spectrum of the user experience. We uncovered several pain points faced by freelancers, such as difficulty in filtering jobs to match their specific skills and schedules, concerns over payment reliability, and ambiguity in job descriptions.


To understand better the target and the problem a secondary research was conducted. In a competitive landscape that includes platforms like Student Pop, Extracadabra, and StaffMe, Entrelp strategically positions itself as a go-to platform for employers and freelancers in the South of France.

Our initial phase involved rigorous secondary research including user interviews and surveys, competitive analysis, and stakeholder interviews to capture the full spectrum of the user experience. We uncovered several pain points faced by freelancers, such as difficulty in filtering jobs to match their specific skills and schedules, concerns over payment reliability, and ambiguity in job descriptions.

Interview Insights

Interview Insights

Interview Insights

Survey Insights

Survey Insights

Survey Insights

18-25 yo

18-25 yo

18-25 yo

WOMEN

WOMEN

WOMEN

STUDENTS

STUDENTS

STUDENTS

URBAN

URBAN

URBAN

02
Define

02
Define

02
Define

Define

Gathering the data from our Empathize phase we got our persona: Sophie a 22-year-old Parisian student navigating the challenges of balancing her academic pursuits with her financial needs. She represented the core of our target user group, providing a focused lens through which we addressed our design challenges.


Gathering the data from our Empathize phase we got our persona: Sophie a 22-year-old Parisian student navigating the challenges of balancing her academic pursuits with her financial needs. She represented the core of our target user group, providing a focused lens through which we addressed our design challenges.

User Journey Map

User Journey Map

User Journey Map

To understand the obstacles Shopie could face while finding a job that fits her, we define a user journey map from which we could ask ourself how might we help her in the different points of this journey.

Defining the problem

Defining the problem

Defining the problem

Young students living in France need to find a way to find occasional jobs that are close and that fit their schedule because they need extra income.

Young students living in France need to find a way to find occasional jobs that are close and that fit their schedule because they need extra income.

03
Ideate

Ideate

Using the knowledge gained from our empathize phase, we dove into ideation with an array of creative brainstorming sessions applying the MoSCoW method to prioritize our ideas based on their feasibility and impact.


Using the knowledge gained from our empathize phase, we dove into ideation with an array of creative brainstorming sessions applying the MoSCoW method to prioritize our ideas based on their feasibility and impact.

03
Prototype

03
Prototype

03
Prototype

Prototype

Low-Fidelity Prototype

Low-Fidelity Prototype

Low-Fidelity Prototype

Initial sketches evolved into low-fidelity wireframes as we began shaping the user journey, featuring a simplified navigation system and intuitive interaction design. These helped us plan how users would navigate and interact with our product. By gathering feedback from users during concept and user testing, we improved these designs and created more detailed mid-fidelity prototypes. We focused on making the interface work well on mobile devices, since our target audience is often on the move.

Mid-Fidelity Prototype

Mid-Fidelity Prototype

Mid-Fidelity Prototype

The iterative design process led the team to embrace a mobile-first approach to cater to the preferences of the target demographic. Through mid-fi designs and user testing, valuable insights were gained, leading to adjustments in navigation, layout, and feature prioritization to improve usability and user experience.

Moodboard

Moodboard

Moodboard

After gathering all the user insights and to move to the Hi-Fi we create our mood board, aimed to capture a spirit of modernity, honesty, and youthfulness. The decision to integrate a palette of blue, red, and white, complemented by a versatile connecting color, was instrumental in conveying trust and reliability. The selection of Poppins as our typeface further reinforced the platform's approachable and friendly vibe.

Hi-Fi Prototype

Hi-Fi Prototype

Hi-Fi Prototype

In the resulting application phase, the Entrelp platform has successfully implemented a suite of user-centric features and enhancements to improve the job search experience for freelancers like Sophie. Entrelp now offers a personalized, efficient, and transparent platform that connects freelancers with tailored job opportunities, fosters credibility and trust, and facilitates meaningful connections within its community. These integrated solutions empower freelancers to navigate the occasional job market confidently and engage with reputable employers, shaping a rewarding and collaborative ecosystem for all users involved.

Interactive Prototype

Interactive Prototype

Interactive Prototype

Conclusion

Conclusion

Conclusion

Conclusion

In just two weeks, we turned insights into action, creating a more intuitive and engaging platform for the freelance community in France. This project stands as a testament to the power of user-centered design in transforming digital experiences.


This journey taught me the value of empathy in design, the importance of iterative feedback, and the need for clear, communicative visual design. Working closely with stakeholders like Romain provided real-world insights into the business side of design, grounding our creative solutions in practicality and feasibility.


In just two weeks, we turned insights into action, creating a more intuitive and engaging platform for the freelance community in France. This project stands as a testament to the power of user-centered design in transforming digital experiences.


This journey taught me the value of empathy in design, the importance of iterative feedback, and the need for clear, communicative visual design. Working closely with stakeholders like Romain provided real-world insights into the business side of design, grounding our creative solutions in practicality and feasibility.