Case Study
Entrelp
Improving the job discovery experience for freelancers
Role
UX/UI designer
Team project
Role
UX/UI designer
Team project
Tools
Figma
Photoshop
Tools
Figma
Photoshop
Time
2 weeks - January 2024
Time
2 weeks - January 2024
Overview
Overview
Overview
Entrelp is a platform that connects freelancers with occasional job opportunities in the South of France. The goal of this project was to improve the freelancer experience and make it easier for users to find jobs that match their skills and availability.
Working in a team during my UX/UI bootcamp at Ironhack, we collaborated with Entrelp’s CEO to identify key pain points in the job search process and design a more intuitive mobile experience for freelancers.
Entrelp is a platform that connects freelancers with occasional job opportunities in the South of France. The goal of this project was to improve the freelancer experience and make it easier for users to find jobs that match their skills and availability.
Working in a team during my UX/UI bootcamp at Ironhack, we collaborated with Entrelp’s CEO to identify key pain points in the job search process and design a more intuitive mobile experience for freelancers.
In the rapidly growing gig economy of France, the demand for flexible job opportunities among young adults has never been higher. Entrelp, an emerging occasional jobs platform, aims to meet this demand by connecting skilled freelancers with reputable employers, especially in the South of France. As part of a dynamic team during my UX/UI bootcamp at Ironhack, I collaborated with Entrelp's CEO and my teammates to reimagine and enhance the freelancer user experience.
Research
Research
Research
Survey
User Interviews
Empathy map
Research
Survey
User Interviews
Empathy map
Insights
Insights
Affinity Diagram
User Persona
User journey
Problem Statement
Affinity Diagram
User Persona
User journey
Problem Statement
Ideation
Ideation
Brainstorming
MoSCoW
Userflow
Brainstorming
MoSCoW
Userflow
Prototyping
Prototyping
Wireframes
Lo Fi prototype
Mid Fi prototype
Hi Fi prototype
Wireframes
Lo Fi prototype
Mid Fi prototype
Hi Fi prototype
Testing
Testing
Concept Test
Usability Test
Iterate
Concept Test
Usability Test
Iterate
Design
Challenge
Design
Challenge
Design
Challenge
Freelancers using Entrelp struggled to quickly find jobs that matched their skills, availability, and location. Job listings often lacked clarity, and users were concerned about payment reliability.
The challenge was to design a more transparent and efficient job discovery experience that would help freelancers confidently find and apply for jobs.
The challenge was to develop a solution that made it easier for users, to find and secure occasional jobs that match their skills and schedules. Amidst a competitive landscape, we aimed to distinguish Entrelp by focusing on quality, trustworthiness, and user-friendliness to retain freelancers while ensuring a seamless and rewarding experience.
01
Research
01
Research
01
Research
01 Emphatize
7 user interviews with students and freelancers
Online survey with 35 participants
Competitive analysis of Student Pop, Extracadabra and StaffMe
Stakeholder interview with Entrelp CEO
7 user interviews with students and freelancers
Online survey with 35 participants
Competitive analysis of Student Pop, Extracadabra and StaffMe
Stakeholder interview with Entrelp CEO
To understand better the target and the problem a secondary research was conducted. In a competitive landscape that includes platforms like Student Pop, Extracadabra, and StaffMe, Entrelp strategically positions itself as a go-to platform for employers and freelancers in the South of France.
Our initial phase involved rigorous secondary research including user interviews and surveys, competitive analysis, and stakeholder interviews to capture the full spectrum of the user experience. We uncovered several pain points faced by freelancers, such as difficulty in filtering jobs to match their specific skills and schedules, concerns over payment reliability, and ambiguity in job descriptions.
Interview Insights
Interview Insights
Interview Insights
Survey Insights
Survey Insights
Survey Insights
18-25 yo
18-25 yo
18-25 yo
WOMEN
WOMEN
WOMEN
STUDENTS
STUDENTS
STUDENTS
URBAN
URBAN
URBAN
02
Define
02
Define
02
Define
Define
This persona helped us focus on the needs of young students balancing studies and part-time work, which represented the majority of Entrelp’s user base.
This persona helped us focus on the needs of young students balancing studies and part-time work, which represented the majority of Entrelp’s user base.
Gathering the data from our Empathize phase we got our persona: Sophie a 22-year-old Parisian student navigating the challenges of balancing her academic pursuits with her financial needs. She represented the core of our target user group, providing a focused lens through which we addressed our design challenges.
User Journey Map
User Journey Map
User Journey Map
To understand the obstacles Shopie could face while finding a job that fits her, we define a user journey map from which we could ask ourself how might we help her in the different points of this journey.
To understand the obstacles Shopie could face while finding a job that fits her, we define a user journey map from which we could ask ourself how might we help her in the different points of this journey.
Defining the problem
Defining the problem
Young students in France need an easy way to find occasional jobs that match their schedule and are located nearby, because they rely on flexible work opportunities to support their studies
Young students in France need an easy way to find occasional jobs that match their schedule and are located nearby, because they rely on flexible work opportunities to support their studies
03
Ideation
03
Ideation
03
Ideation
Ideate
Using the knowledge gained from our empathize phase, we dove into ideation with an array of creative brainstorming sessions applying the MoSCoW method to prioritize our ideas based on their feasibility and impact.
Key ideas generated during ideation
Improve job filtering by skills and availability
Increase transparency in job listings
Highlight trusted employers
Simplify the job application flow
Using the knowledge gained from our empathize phase, we dove into ideation with an array of creative brainstorming sessions applying the MoSCoW method to prioritize our ideas based on their feasibility and impact.
Key ideas generated during ideation
Improve job filtering by skills and availability
Increase transparency in job listings
Highlight trusted employers
Simplify the job application flow
Using the knowledge gained from our empathize phase, we dove into ideation with an array of creative brainstorming sessions applying the MoSCoW method to prioritize our ideas based on their feasibility and impact.
03
Prototyping
03
Prototyping
03
Prototyping
Prototype
Low-Fidelity Prototype
Low-Fidelity Prototype
Low-Fidelity Prototype
Early sketches explored different ways to organize job listings and simplify navigation.
Early sketches explored different ways to organize job listings and simplify navigation.
Mid-Fidelity Prototype
Mid-Fidelity Prototype
Mid-Fidelity Prototype
User testing helped us refine the job filtering system and improve the layout of job cards.
User testing helped us refine the job filtering system and improve the layout of job cards.
Moodboard
Moodboard
Moodboard
The visual direction focused on trust and clarity, using a palette inspired by the French flag and a friendly typeface (Poppins) to create an approachable and reliable feel.
The visual direction focused on trust and clarity, using a palette inspired by the French flag and a friendly typeface (Poppins) to create an approachable and reliable feel.
Hi-Fi Prototype
Hi-Fi Prototype
Hi-Fi Prototype
The final prototype focused on a mobile-first experience with clear job information, improved filtering options, and a streamlined application process.
Final Solution
The redesigned Entrelp experience included:
Improved job filtering by skills and availability
Clearer job cards with essential information
A simplified job application flow
A mobile-first interface optimized for quick browsing
The final prototype focused on a mobile-first experience with clear job information, improved filtering options, and a streamlined application process.
Final Solution
The redesigned Entrelp experience included:
Improved job filtering by skills and availability
Clearer job cards with essential information
A simplified job application flow
A mobile-first interface optimized for quick browsing
Interactive Prototype
Interactive Prototype
Interactive Prototype
Conclusion
Conclusion
Conclusion
Conclusion
This project highlighted the importance of transparency and trust in gig economy platforms. Through user research and testing, we learned that freelancers value clear job descriptions, reliable employers, and fast mobile interactions when searching for work opportunities.
Working with Entrelp’s CEO also provided valuable insights into balancing user needs with business goals.
This project highlighted the importance of transparency and trust in gig economy platforms. Through user research and testing, we learned that freelancers value clear job descriptions, reliable employers, and fast mobile interactions when searching for work opportunities.
Working with Entrelp’s CEO also provided valuable insights into balancing user needs with business goals.
In just two weeks, we turned insights into action, creating a more intuitive and engaging platform for the freelance community in France. This project stands as a testament to the power of user-centered design in transforming digital experiences.
This journey taught me the value of empathy in design, the importance of iterative feedback, and the need for clear, communicative visual design. Working closely with stakeholders like Romain provided real-world insights into the business side of design, grounding our creative solutions in practicality and feasibility.
