Case Study
Napp
Simplifying Bedtime Routines for Families
Role
UX/UI designer
Team project
Role
UX/UI designer
Team project
Tools
Figma
Photoshop
Tools
Figma
Photoshop
Time
2 weeks - December 2024
Time
2 weeks - December 2024
Overview
Overview
Overview
Leapwize is a platform designed to help Gen Z discover apprenticeships in Germany. Traditional job platforms often fail to engage younger audiences, making career exploration confusing and unappealing. The goal of this project was to design a landing page that communicates opportunities clearly and connects with the expectations of Gen Z users.
Leapwize is a platform designed to help Gen Z discover apprenticeships in Germany. Traditional job platforms often fail to engage younger audiences, making career exploration confusing and unappealing. The goal of this project was to design a landing page that communicates opportunities clearly and connects with the expectations of Gen Z users.
Design
Challenge
Design
Challenge
Design
Challenge
Design a mobile-optimized landing page that explains apprenticeships in a clear and engaging way while building trust with Gen Z users.
Key design principles
simple and familiar interface
short and visual content
clear calls to action
trustworthy information about companies
Design a mobile-optimized landing page that explains apprenticeships in a clear and engaging way while building trust with Gen Z users.
Key design principles
simple and familiar interface
short and visual content
clear calls to action
trustworthy information about companies
01
Research
01
Research
01
Research
We conducted interviews and surveys with Gen Z students to understand their job search behavior.
The research explored:
career uncertainty after school
trust in job platforms
use of social media for career discovery
We conducted interviews and surveys with Gen Z students to understand their job search behavior.
The research explored:
career uncertainty after school
trust in job platforms
use of social media for career discovery
Interview Insights
Interview Insights
Interview Insights
"Is a challenge to set a routine when the parent is busy"
"The children sleep routine affects the whole family"
"The child has problems understanding when is bedtime"
"I wouldn’t have time to put manual data on the app"
Survey Insights
Survey Insights
Survey Insights
35%
35%
Face child bedtime resistance
Face child bedtime resistance
50%
50%
Rated their sleep quality as 3/5
Rated their sleep quality as 3/5
65%
65%
Are managing inconsistent sleep patterns
Are managing inconsistent sleep patterns
57%
57%
Are addressing nocturnal child awakenings
Are addressing nocturnal child awakenings
02
Problem
02
Problem
02
Problem
Laura is a 36-year-old working mother trying to balance her career and family life. She struggles to establish a consistent bedtime routine for her 3-year-old daughter, who often resists going to sleep.
Laura is a 36-year-old working mother trying to balance her career and family life. She struggles to establish a consistent bedtime routine for her 3-year-old daughter, who often resists going to sleep.
User Journey Map
User Journey Map
User Journey Map
Crafting Laura's user journey map provides us with a detailed visual narrative of her experiences and interactions before engaging with our app. By charting her path, from recognizing the need for a better sleep routine for her daughter to the frustrations and challenges she encounters, we gain invaluable insights. This explorative process not only highlights the obstacles Laura faces but also illuminates a plethora of opportunities ripe for innovation in our app's design.
Crafting Laura's user journey map provides us with a detailed visual narrative of her experiences and interactions before engaging with our app. By charting her path, from recognizing the need for a better sleep routine for her daughter to the frustrations and challenges she encounters, we gain invaluable insights. This explorative process not only highlights the obstacles Laura faces but also illuminates a plethora of opportunities ripe for innovation in our app's design.
Defining the problem
Defining the problem
Defining the problem
Parents need a simple way to establish bedtime routines because irregular sleep schedules create stress for the entire family.
Parents need a simple way to establish bedtime routines because irregular sleep schedules create stress for the entire family.
03
Design
Decisions
03
Design
Decisions
03
Design
Decisions
Brainstorming led to innovative features tailored to our user persona. We envisioned a customizable routine planner, enriched with calming elements like storytelling and soothing sounds. The inclusion of reminders and expert advice aimed to empower parents in navigating their child's sleep stages.
Brainstorming led to innovative features tailored to our user persona. We envisioned a customizable routine planner, enriched with calming elements like storytelling and soothing sounds. The inclusion of reminders and expert advice aimed to empower parents in navigating their child's sleep stages.
Key features
customizable bedtime routine planner
reminders for bedtime activities
calming elements such as stories and sounds
expert advice about children's sleep stages
Key features
customizable bedtime routine planner
reminders for bedtime activities
calming elements such as stories and sounds
expert advice about children's sleep stages
Low-Fidelity Prototype
Low-Fidelity Prototype
Low-Fidelity Prototype
We created low-fidelity wireframes to test the bedtime routine flow. User testing revealed the need for clearer navigation and a more structured routine planner.
The mid-fidelity prototype introduced:
a visual routine planner
clearer action buttons
simplified onboarding
We created low-fidelity wireframes to test the bedtime routine flow. User testing revealed the need for clearer navigation and a more structured routine planner.
The mid-fidelity prototype introduced:
a visual routine planner
clearer action buttons
simplified onboarding
Mid-Fidelity Prototype
Mid-Fidelity Prototype
Mid-Fidelity Prototype
Moodboard
Moodboard
Moodboard
The app design and style were carefully crafted to evoke relaxation, family, comfort, and routine. A soothing color palette and visually appealing elements were chosen to create a calming ambiance conducive to better sleep.
The app design and style were carefully crafted to evoke relaxation, family, comfort, and routine. A soothing color palette and visually appealing elements were chosen to create a calming ambiance conducive to better sleep.
03
Solution
03
Solution
03
Solution
Final solution
The final app allows parents to create personalized bedtime routines and receive reminders for each step. Calming features such as stories, music, and white noise support a relaxing bedtime environment.
Final solution
The final app allows parents to create personalized bedtime routines and receive reminders for each step. Calming features such as stories, music, and white noise support a relaxing bedtime environment.
Interactive Prototype
Interactive Prototype
Interactive Prototype
Learnings
Learnings
Learnings
This project showed how important simplicity is when designing for busy parents. Reducing manual input and providing clear guidance were essential to making the experience practical.
This project showed how important simplicity is when designing for busy parents. Reducing manual input and providing clear guidance were essential to making the experience practical.
