Case Study
Leapwize
Reimagining Job Matching for Generation Z
Role
UX/UI designer
Team project
Role
UX/UI designer
Team project
Tools
Figma
Tools
Figma
Time
2 weeks - April 2024
Time
2 weeks - April 2024
Overview
Overview
Overview
Leapwize is a platform designed to help Gen Z discover apprenticeships in Germany. Traditional job platforms often fail to engage younger audiences, making career exploration confusing and unappealing. The goal of this project was to design a landing page that communicates opportunities clearly and connects with the expectations of Gen Z users.
Leapwize is a platform designed to help Gen Z discover apprenticeships in Germany. Traditional job platforms often fail to engage younger audiences, making career exploration confusing and unappealing. The goal of this project was to design a landing page that communicates opportunities clearly and connects with the expectations of Gen Z users.
Design
Challenge
Design
Challenge
Design
Challenge
Design a mobile-optimized landing page that explains apprenticeships in a clear and engaging way while building trust with Gen Z users.
Key design principles
simple and familiar interface
short and visual content
clear calls to action
trustworthy information about companies
Design a mobile-optimized landing page that explains apprenticeships in a clear and engaging way while building trust with Gen Z users.
Key design principles
simple and familiar interface
short and visual content
clear calls to action
trustworthy information about companies
01
Research
01
Research
01
Research
We conducted interviews and surveys with Gen Z students to understand their job search behavior.
The research explored:
career uncertainty after school
trust in job platforms
use of social media for career discovery
We conducted interviews and surveys with Gen Z students to understand their job search behavior.
The research explored:
career uncertainty after school
trust in job platforms
use of social media for career discovery
Interview Insights
Interview Insights
Interview Insights
Challenges: Difficulty finding entry-level opportunities, greenwashing by companies, and a lack of trust in job descriptions.
Challenges: Difficulty finding entry-level opportunities, greenwashing by companies, and a lack of trust in job descriptions.
Design Preferences: Simplicity, straightforward information, a human and energetic design.
Design Preferences: Simplicity, straightforward information, a human and energetic design.
Social Media Influence: Importance of word-of-mouth, passive social media learning, and a preference for personal success stories over generic community discussions.
Social Media Influence: Importance of word-of-mouth, passive social media learning, and a preference for personal success stories over generic community discussions.
Information Preferences: Honest details about the company and its culture, clear job descriptions, and engaging content that provides a comprehensive view of the company.
Information Preferences: Honest details about the company and its culture, clear job descriptions, and engaging content that provides a comprehensive view of the company.
02
Problem
02
Problem
02
Problem
Considering all the information we got to our user persona Emma Schmitz a 16-year-old socially conscious individual, uncertain about her career path but eager for a role that combines creativity with social impact.
Considering all the information we got to our user persona Emma Schmitz a 16-year-old socially conscious individual, uncertain about her career path but eager for a role that combines creativity with social impact.
User persona
User persona
User persona
¨I´m seeking a career with purpose and community impact¨
¨I´m seeking a career with purpose and community impact¨
¨I´m seeking a career with purpose and community impact¨
EMMA SCHMITZ
16 yo
EMMA SCHMITZ
16 yo
Uses Instagram and TikTok for expression and connection
Uses Instagram and TikTok for expression and connection
Uses Instagram and TikTok for expression and connection
Aligns with platforms focus on individual values and social media engagement
Aligns with platforms focus on individual values and social media engagement
Aligns with platforms focus on individual values and social media engagement
Wants to make a difference
Wants to make a difference
Wants to make a difference
Uncertain about her career path
Uncertain about her career path
Uncertain about her career path
Seeks a role combining creativity and social impact
Seeks a role combining creativity and social impact
Seeks a role combining creativity and social impact
Needs career guidance
Needs career guidance
Needs career guidance
empathetic
empathetic
socially concious
socially concious
creative
creative
teamwork
teamwork
artsy
artsy
Defining the problem
Defining the problem
Defining the problem
Gen Z students need a clear and trustworthy way to discover apprenticeships because traditional job platforms feel outdated and difficult to navigate.
Gen Z students need a clear and trustworthy way to discover apprenticeships because traditional job platforms feel outdated and difficult to navigate.
Gen Z students need a clear and trustworthy way to discover apprenticeships because traditional job platforms feel outdated and difficult to navigate.
03
Design
Decision
03
Design
Decision
03
Design
Decision
After gathering all the information and defining the problem we got into the ideation phase. Through brain storming sessions and after the feature optimizations we got into a design process that was iterative, focusing on simplicity, clarity, and engagement. This key features included:
Short Explainer Video: To quickly convey Leapwize’s mission and approach.
Expandable Company Information: Offering insights into the supportive environment Leapwize promotes.
Simple Sign-Up Process via WhatsApp: Catering to GenZ’s preference for instant communication.
Testimonials and Success Stories: Building trust through shared experiences.
Straightforward Job Matching Mechanics: Illustrated through a friendly "How It Works" section.
Social Media Integration: For easy sharing and to foster a sense of community.
Our design process was iterative, focusing on simplicity, clarity, and engagement. Key features included:
Short Explainer Video: To quickly convey Leapwize’s mission and approach.
Expandable Company Information: Offering insights into the supportive environment Leapwize promotes.
Simple Sign-Up Process via WhatsApp: Catering to GenZ’s preference for instant communication.
Testimonials and Success Stories: Building trust through shared experiences.
Straightforward Job Matching Mechanics: Illustrated through a friendly "How It Works" section.
Social Media Integration: For easy sharing and to foster a sense of community.
Wireframing and prototyping were essential steps, allowing for the refinement of user flow and the interface layout to ensure an intuitive experience. User testing sessions further refined the design, ensuring it met our target audience's needs and expectations.
Our design process was iterative, focusing on simplicity, clarity, and engagement. Key features included:
Short Explainer Video: To quickly convey Leapwize’s mission and approach.
Expandable Company Information: Offering insights into the supportive environment Leapwize promotes.
Simple Sign-Up Process via WhatsApp: Catering to GenZ’s preference for instant communication.
Testimonials and Success Stories: Building trust through shared experiences.
Straightforward Job Matching Mechanics: Illustrated through a friendly "How It Works" section.
Social Media Integration: For easy sharing and to foster a sense of community.
Wireframing and prototyping were essential steps, allowing for the refinement of user flow and the interface layout to ensure an intuitive experience. User testing sessions further refined the design, ensuring it met our target audience's needs and expectations.
04
Prototyping
04
Prototyping
04
Prototyping
Low-Fidelity Prototype
Low-Fidelity Prototype
Low-Fidelity Prototype
Low-fidelity wireframes were used to test the structure of the landing page and user flow.
User testing revealed the need for:
more visual content
less text
clearer call-to-action buttons
The final design focused on a highly visual layout with simple messaging and familiar interaction patterns.
Low-fidelity wireframes were used to test the structure of the landing page and user flow.
User testing revealed the need for:
more visual content
less text
clearer call-to-action buttons
The final design focused on a highly visual layout with simple messaging and familiar interaction patterns.
After testing the Lo-Fi with Gen Z users we refined the design, ensuring it met our target audience's needs and expectations. Making a clear and very visual design, reducing the amount of text and introducing emojis and elements that the users are familiar with. The CTA button as community first platform also had to be redesign, to make it more clear.
After testing the Lo-Fi with Gen Z users we refined the design, ensuring it met our target audience's needs and expectations. Making a clear and very visual design, reducing the amount of text and introducing emojis and elements that the users are familiar with. The CTA button as community first platform also had to be redesign, to make it more clear.
Design style
Design style
Design style
A design style was created for the correct use of the logo.
Hi-Fi Prototype
Hi-Fi Prototype
Hi-Fi Prototype
The final landing page uses short videos, testimonials, and clear calls to action to help Gen Z users quickly understand how Leapwize connects them with apprenticeships.
The design prioritizes visual content and minimal text to match the browsing habits of younger users.
The final landing page uses short videos, testimonials, and clear calls to action to help Gen Z users quickly understand how Leapwize connects them with apprenticeships.
The design prioritizes visual content and minimal text to match the browsing habits of younger users.
Interactive Prototype
Interactive Prototype
Interactive Prototype
Text and emojis
Very clear call to action button
Prototype
Prototype
Prototype
Learnings
Learnings
Learnings
This project highlighted how important authenticity and simplicity are when designing for Gen Z users. Visual communication and clear messaging were essential to building trust and engagement.
This project highlighted how important authenticity and simplicity are when designing for Gen Z users. Visual communication and clear messaging were essential to building trust and engagement.